Your band is an investment. You’ve probably already spent hundreds or thousands of dollars on equipment like PA systems, stands, strings, new instruments, and a plethora of other equipment, right? It’s normal to put money into something you care about and invest in something that helps pay the bills. So, just as we put money into our equipment and sound, we should also set aside money for marketing our work.
Naturally, this seems like a daunting task, as no one wants to take a gamble on marketing if the outcome is unsure, especially when labels and wealthier artists dump thousands upon thousands into their marketing. But it’s actually easier than you think. Even better, it can also be cheaper than you think.
Let’s say you only have $100 a month to spend on marketing your music. If you have no idea where to start or how you can get the most bang for your buck, here’s how you might want to split up that cash.