Having this done to you is a paralyzing and incapacitating phenomenon. In one fell swoop it takes away your power as a woman and your right to consent.
Posts Tagged ‘Ari’s Take’
Tags: Ari's Take, Creepy men, Digital Music News, Music Industry
Tags: Ari Herstand, Ari's Take, Digital Music News, Ethics, Tour
Tags: Ari's Take, Digital Music News, free, support
Tags: Ari's Take, boring, shows, singer songwriter, The Fox and Hounds, tips
Tags: Ari's Take, college shows, tips
Tags: Ari's Take, Booking, phone, pitch email, support, tips
I’ve played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch – starting without contacts for the majority of the cities. I’ve spent the better part of 4 years living on the road, making nearly all of my income from live shows.
Tags: Ari's Take, support, tips
You can’t expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn’t make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed about event will push them over the edge.
Tags: Ari's Take, credit cards, display, Income, Merch, merch seller, pitch
When you’re on tour, merch is your #1 income generator. This can’t be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it as such. I’ve played shows where 10 people showed up, but they had such an amazing time and I stressed the merch to them that all 10 people bought something averaging about $15. That’s $150 in merch sales. That’s good for any night.
Tags: Ari's Take, promo, sold out show, street team, support, tips
There’s no point in playing a show if no one shows up. Just listing a show on your Facebook Page will not bring people. Bands sometimes think that all they need to do is go on tour and get their shows listed on the venue’s website and people will magically show up because they are a ‘touring band’ far away from home. You must understand that venues do not promote their shows. They can’t. They have just too many. It is the reason Venues work with Promoters or expect bands to bring 100% of the crowd.
Tags: 50 Is The Magic Number, Ari's Take, Book a Headlining Tour, building a fan base, niche marketing, touring
Building a fan base is a daunting task. Just reading that sentence your blood pressure probably rose a couple points. Everyone talks about how it’s so important to “build a fan base,” but no one really gives a simple way how or what that even really means.
You should not look at the ambiguous “fan base” as something magical and detached that will only take getting a hit on the radio obtainable. A fan base can be your friends and friends of friends who came to your last show and liked the show. If they come to the next show – BAM – fan base. Who cares that you know their last names and went to the bar with them last week. A ticket is a ticket and if they like you enough they’ll pony up the cash to come to the concert. (more…)