Building a fan base is a daunting task. Just reading that sentence your blood pressure probably rose a couple points. Everyone talks about how it’s so important to “build a fan base,” but no one really gives a simple way how or what that even really means.
You should not look at the ambiguous “fan base” as something magical and detached that will only take getting a hit on the radio obtainable. A fan base can be your friends and friends of friends who came to your last show and liked the show. If they come to the next show – BAM – fan base. Who cares that you know their last names and went to the bar with them last week. A ticket is a ticket and if they like you enough they’ll pony up the cash to come to the concert. (more…)