Posts Tagged ‘promotion’

Just about every artist knows how to set up a SoundCloud page, but what happens when you think you’re doing everything right and still no one is listening?!

Source: 7 Little Known Techniques On How To Get Your Music Heard — Omari MC

DMCLogo_340x253jpgMusic Connection is coming up on our 2 year anniversary, and we have a lot of great news to announce in the next few days. Today, we’ve got one of our most important announcements since our inception: the addition of a new Partner and Business Development Manager!


This is a really cool article on how the music industry is changing and the areas today’s artists should consider focusing on. There seemed to be several big messages in this article:
1.) the whole band needs to be involved in the success of the band
2.) bands and musicians today need to be much more DIY
3.) being in a successful band is not just about creating music
If you’re a highly motivated band or musician, there was a lot of great other information in this article, and I highly recommend reading all the way through.   If you’re playing music just for fun, you’ll probably find this article to be a little “high-strung”.
Why Music Managers Just Don’t Cut It | Digital Music NewsDigital Music News.

A Musician’s Guide to Touring, Gigging, Booking, Live-Show Production, Concert Promotion, and Travel DIY Musician Blog.


One of Music Connection’s main goals is to make the resources that are already available and well-developed more easily accessible to everyone in the local area and beyond!
With that in mind, I want to let you know about 2 new changes to Music Connection:

1.) All your local show access, local event calendars, and promotion info is now combined on one great tab on the Facebook page and includes:
– Searchable upcoming event links and posters from our partner at Dayton Most Metro
– Local Live Music Event Feed from our partner at Dayton Most Metro
– Links to the top 5 Free, Local, Online Show Listing & Posting Sites
– Links to the top 5 Local Music News Sites
– Music Connection Blog Tips for Multiple Other Places to Find Shows and Promote Events & Other Promo Tips
– Band/Artist Music Connection Promo Requests where you can now submit your band for more promotion

2.)  On 5/31, the Music Connection Live Music Calendar is closing down to get a clear focus on our goals and to help support the local zines that already have an excellent reputation and audience for promoting local music events.   

Feel free to let me know if you have any questions or comments!

One thing you can do for your Facebook page is to work on growing your audience reach (how many people your posts come into contact with) and number of people talking about your page.   

To grow your audience reach: 
1.) Have quality music and/or video available for playing on your Facebook page or linked in to your Facebook page from an external site such as, BandCamp,, Soundcloud, or YouTube.

2.) Increasing the number of times you post each week can increase your page’s reach. Facebook prefers that you post at least 3-4 times per week to keep your “Like” base active.  If you drop below this level, Facebook will make your future posts reach a lower audience and increasing the number of posts alone will not necessarily increase your reach.    At that point, you’ll need creative, interesting, newsworthy, and viral type posts to regain your audience reach.

3.) Active Links in your post will reach fewer people unless they are truly “viral” because Facebook automatically limits your post to less than roughly 10% of your Page’s Likes when you add anything other than text.  Active links occur when you add anything other than just text into your post and Facebook attempts to give a more visual link that is attached directly to your post (i.e.- photos, video links, other website links, shared items from other people and pages, Facebook event links, polls/questions, and milestones).   Unless these items are something that are truly viral and will spread easily, you should try to avoid creating these active links.
          a.)  Photos, Videos, Website & Event Links-  When you are creating the post and you add the link/item & Facebook attempts to add the thumbnail view link to your post, click the “X” button at the top right of the thumbnail preview link to remove it from the post.  Your post will reach more people (though this doesn’t guarantee more people will click on it)
b.) Sharing Items From Others Via Your Page-   Whenever you want to “share” something on your page that you’ve seen elsewhere on Facebook, the best way to reach your audience is NOT to use the real “share” button on the item you want to share.   The best way to reach a greater audience is to find the website link for the item (post/picture/video/ page/whatever) and copy that link into an all text post, making sure to remove the active link that is generated by Facebook when you enter the website address before  you “Post”.

4.)  Include social media links on your fliers/handbills and post them to as many free places as possible (Click HERE for the local list of places to post)!

To grow the number of people talking about your page (Likes, Shares, Comments):
1.)  See # 1 above  … quality recordings, both audio and video, will automatically help grow the number of people talking about your page

2.)  Create interesting and if possible, interactive, content and posts.  If you’re always talking about the same things, your audience will get tired of listening and will ignore your posts, so make sure to change it up.   MIME‘s can increase the number of people talking about your page, but may not increase people talking about your music – be careful how often you post them unless they are relevant to your musical style or your overall style.

3.)  Use the Poll/Question option on your page to ask your audience something they will want to answer and they’ll start talking about your page all over the place.

4.)  Pay attention to your Facebook statistics reports, and if you have shared or posted something on your page that has had a greater than average reach and some sort of viral quality, this is an item that should actually be “shared” (ignoring tip 3b above) on your page.

5.)  Post as your page on a regular basis–  (see increasing your reach above)

We had a little tagging event to help get the word out about our page, and we ended up with 10 winners from this event who received free promotion!  Our winners were:  Prophets MireFour Star RevivalChronic AggressionFire On The Greene (official)The Subterranean House Band, Tanuki, Paradijm Shift,  ButterFly StingFrank Grimes, & Jasper the Colossal!

Below are the final posts that we made for each band, in no specific order other than the order in which they ended up being selected and posted!
#1: Prophets Mire – Rock / Classic Rock / Southern Rock – Dayton, OH
“Prophets Mire is a all original rock & roll band originating from Dayton, Ohio. The bands style and sound is a mixture of Classic Rock,Hard Rock, Blues, Southern Rock and a dash of Jam Band mixed together to form well made songs that keep your feet moving and your ears wanting more.”
*** These guys have a really smooth sound and should put you in a good mood in no time! I feel like I’m at a great festival with these guys jammin!***
4/20 at Stubbies Sports Bar and Grill

#2: Four Star Revival– Christian Rock- Dayton, OH
“Featuring former members of Beauty From Ashes, House of Jason, Time Wasted Sleeping and Graham, these four players were brought together by a mutual love of Jesus and a desire to use their talents for His glory.”
***These guys just got together at the beginning of 2013 and have
already recorded their debut 3 song EP! Their debut single “Hooked” is now getting airplay on various internet and terrestrial radio stations, so go check em out and let em know what you think of their new tunes!
5/25- Columbus, OH- @ The Disciple Factory

#3: Chronic Aggression– Metal/Groove Metal- Springfield, OH
“Chronic Aggression played their first show on December 31st, 1999…They have recorded a few cd’s in that time and played countless shows, parties, and benefits. Now after a short hiatus and some new additions, they are back with more aggression than ever before and are ready to bring that old school sound back to metal music!”
*** Love their crunchy old school sound and can’t wait to see em at a show! Get their 4 song EP for FREE by being our April Top Commenter!
Maiden, Tool, Sabbath, Metallica, Dio, FFDP, Ozzy

#4: Fire On The Greene (official)– Hardcore Groove Metal- Fairborn, OH
“Our primary purpose is to write metal music that makes you want to move, plain and simple. We are here to bring metal back to its classical sensibilities and keep listeners engaged with modern-day heavy tone and song structure. All the while keeping them guessing, with the use of clever transitions and time signature changes.”
***totally diggin on their song, “White Noise” which is groovy but still in your face, and “Fine Wine” is pretty awesome also! Check em out!***
INFLUENCES: Born Of Osiris, Between the Buried and Me, The Ghost Inside, The Plot In You, Rush, Megadeth, Rage Against the Machine, The Misfits, The Acacia Strain, Led Zepplin, As I Lay Dying, Guns and Roses, Pantera, Lamb of God
5/31- Rock Star Pro Arena- Dayton, OH

#5:  The Subterranean House Bandjam/funk/jazz/rock – Dayton, OH
“The Subterranean House Band is Chuckie Love on bass formerly from the Werks, Danny Sauers on Sax formerly from Heavy Weather & Romeo Champagne, Rob Brockman on Drums formerly from Maji, & Chris Coalt on guitar formerly from Romeo Champagne. We joined forces to start a Wed. night jam @ our favorite spot J-Alans. From the first note it was clear this is a band with a capital B. Since then the band has spread like wild fire into Columbus, Cincy, Dayton & has made its way on to the Festival scene playing The Werk Out, Snugglefest, Family Roots, May Daze, Wham Bam Thank You Jam & others. The Subterranean House Band is just getting started & has a ton of potential to continue to grow and spread the love.”
*Every Wednesday, SBH hosts the FREE weekly jam at J-Alans! Get out and see them! They won’t disappoint!
*4/27- Woodlands Tavern- Columbus w/ The Ragbirds!

#6: TANUKI– Funk oriented Fusion, with a dash of lots of stuff- Dayton, OH
INFLUENCES: Slightly melted ice cream, G.D. soundchecks, the beat of the different drummer, Jazz, Funk, Fusion, rhythms from the Earth, true love, thick steaks, Unicorns?
***Killer bass lines, jammin guitars and drums.. more than enough jazzy funk to keep you dancin all day and night! Check em out and look for a show near you soon!

#7: Paradijm Shift– Ohio’s Premiere Junk Rock- Dayton, OH
INFLUENCES: Everything
* Paradigm Shift Defined: Or Paradijm Shift as we spell it..
* Paradijm Shift, Ohio’s self-proclaimed Junk Rock, is an eclectic band of many genres of music, although they would probably be put in the jam band category.
* The Band consists of: Lyle on rhythm guitars and vocals, Chris D on lead, Pat on bass, Cat on Drums, Sean Caldwell on percussion when available, Tim Miller on Midi Guitar, Thumper on harmonica..

#8:  ButterFly Sting– Rock n Roll -Dayton, OH
DESCRIPTION: “Concentrating on solid guitar, vocals & lyrics ButterFly Sting creates their sound from a collection of influences spanning all genres of music. From Sam Cooke,Johnny Cash,The Beatles,Cream,Janis Joplin,Jimi Hendrix,Pink Floyd,Led Zeppelin, Depeche Mode,Mother Love Bone,Temple of The Dog,AliceinChains, Wolf Mother,Cage The Elephant,Black Keys,Puscifer,Arctic Monkeys and Frank Sinatra. Taking inspiration from these & many other great artists both past & present, ButterFly Sting creates a rock n roll sound for the modern world.”
*** Check these guys out! The above listed influences can definitely be heard, and these guys combine them nicely to form their own solid grungy, sludgy, slightly southern rock sound.

#9: Frank Grimes– Rock N Roll- Dayton, OH
DESCRIPTION: “Frank Grimes! is a band from the little big city of Dayton, Ohio. They all share a fun and storied history, as well as an eclectic mix of musical tastes, playing styles, and personalities. The band focuses on producing good rock music without keeping confined by any particular genre. Ranging from punk to funk, hardcore to metal, and everything in between… Frank Grimes! is a band who aim to catch eyes, ears, and hearts with a heartfelt set filled with good melody, personal writing, and a fun and energetic stage performance.”
*** This band has a killer hardcore sound! Brutal, heavy, well-written vocals; Crunchy to groovy, melodic & energetic leads and guitar work; Tight, killer drumming….Can’t wait to check these guys out on Saturday at the Byzantine, Close The Hatchidiedtrying show!

#10:  Jasper the Colossal– Rock n Roll/Post-Punk/Indie- Dayton, OH
The Clash, The Breeders, The Pixies, Tsuanami Bomb, No Doubt, The Eyeliners, Rancid, Bouncing Souls, Distillers, The Strokes, Arctic Monkey, The Libertines, The Cure, Joan Jett and the Blackhearts, The Runnaways.
* This all female band has been hitting the scene hard and proving that chicks can rock out just as hard as any of the fellas- with tons of attitude and melody and energy!
May 10th at Sideshow #8 at the The “Old” Yellow Cab building

Facebook Page Promo Tip

Posted: April 25, 2013 by Kimberly Weiss in Support, Promo, & Tips
Tags: , , ,

Maybe you’ve wondered why we have a bunch of text posts and don’t include more video players and links when we share your posts? It’s because we reach more of you that way! Reach more of YOUR audience by including the links in your posts, but not the actual players or photo collections!