Ari’s Take: 10 Social Media Mistakes Bands Make

I originally wrote this for Digital Music News.

1) Your Call To Actions Are Too Frequent

Don’t enter every contest you stumble upon that could win you $100 in recording gear. Pick and choose the best contests that can advance your career the most. Nearly every band driven contest is based on votes. Some, however, CAN be extremely valuable – like getting festival slots or opportunities to perform with huge artists.

When you have a new album out or are going on tour, yes, it’s completely acceptable (and encouraged) to encourage your fans to purchase. Make sure you spread out your requests for action. Because if you don’t, your fans will eventually tune you out.