Posts Tagged ‘touring’

Building a fan base is a daunting task. Just reading that sentence your blood pressure probably rose a couple points. Everyone talks about how it’s so important to “build a fan base,” but no one really gives a simple way how or what that even really means.

You should not look at the ambiguous “fan base” as something magical and detached that will only take getting a hit on the radio obtainable. A fan base can be your friends and friends of friends who came to your last show and liked the show. If they come to the next show – BAM – fan base. Who cares that you know their last names and went to the bar with them last week. A ticket is a ticket and if they like you enough they’ll pony up the cash to come to the concert. (more…)


In this video segment from CreativeLive, music manager Mike Mowery (of Outerloop Management) answers these questions: How much should you tour? What is a band’s market saturation point? And how does this change as you build a bigger following?

Check out the video above for some touring tips, and check out “The Working Musician Playbook” course (which Mike appears in) if you want to learn more about touring, band management, building a musical brand, and more.

How much should your band tour? DIY Musician Blog.