Know Your Neighbors: Richard Brown, Dayton’s #1 music fan | www.dayton.com

by Vivienne Machi, Staff Writer

If you’ve been to a local show over the past years, there’s a very solid chance you’ve noticed a man standing near the front of the stage, taking pictures with an old camera under a yellow Panama hat.

In fact, if Richard Brown isn’t at a Dayton show, the organizers might start to get worried. The Dayton native estimates that he’s been to over 2,000 local music shows since he started going regularly five years ago, and a couple of years ago, even squeezed in over 500 during a one-year period.

“But I’m cutting back this year,” he said.

Portishead reveals exactly how much money it makes from streaming services · Newswire · The A.V. Club

By Caroline Siede   Twitter@carolinesiede

Apr 17, 2015 3:53 PM

Jay Z’s newly launched Tidal music service has reignited the debate about the economics of music in an era where streaming services like Spotify, iTunes, and YouTube reign supreme. In hopes of adding to that discussion, Portishead’s Geoff Barrow recently took to Twitter to share exactly how much money the band actually earned from its 34 million streams last year. His estimate: After taxes he was left with £1,700, or around $2,511, according to Consequence Of Sound.

8 Common Areas Where Musicians Make Mistakes with You Tube Videos – and How to Fix Them

You Tube is the third most popular website in the world, and the fourth most popular in the United States, behind only Amazon (3), Facebook (2), and Google at the top slot – according to Alexa.com.

More than 1 billion unique users visit You Tube every month.

One billion. Every month.

So yeah, it’s very popular…and it’s here to stay. It’s the new television for the modern age. But the great thing about living in this time is that you have control over the broadcast, and anyone can do it – and do it well. All you need to know is the basic fundamentals and put them into practice.

Of course, quality of content will always come into play with respect to the amount of views you get, and subsequently, the amount of money you can make. However, the following tips will help any musician that uploads a video to You Tube, regardless of the level of skill or experience.

If you already have videos on You Tube, go fix the issues that you’re able to correct immediately. If you plan on shooting video in the future, keep all of these tips in mind and you will definitely see a difference in the amount of traffic that you receive.

To see the 8 common mistakes, click here:
8 Common Areas Where Musicians Make Mistakes with You Tube Videos – and How to Fix Them.

What should I do about Youtube? | Zoë Keating

…excerpt…

My Google Youtube rep contacted me the other day. They were nice and took time to explain everything clearly to me, but the message was firm: I have to decide. I need to sign on to the new Youtube music services agreement or I will have my Youtube channel blocked.

This new music service agreement covers my Content ID account and it includes mandatory participation in Youtube’s new subscription streaming service, called Music Key, along with all that participation entails. Here are some of the terms I have problems with:

Click here to read the full story:

What should I do about Youtube? | Zoë Keating.

Why YouTube’s Indie Music Brawl Is Not As Dire As It Sounds – Forbes

Maybe you heard that YouTube will soon be integrating a licensed music service and that many indie videos will be coming down.  Read this article to find out the details.  It’s a complex situation, but this makes it a little clearer.

Why YouTube’s Indie Music Brawl Is Not As Dire As It Sounds – Forbes.

Facebook Band/Artist Page Promo Tips

One thing you can do for your Facebook page is to work on growing your audience reach (how many people your posts come into contact with) and number of people talking about your page.   

To grow your audience reach: 
1.) Have quality music and/or video available for playing on your Facebook page or linked in to your Facebook page from an external site such as ReverbNation.com, BandCamp, Bandpage.com, Soundcloud, or YouTube.

2.) Increasing the number of times you post each week can increase your page’s reach. Facebook prefers that you post at least 3-4 times per week to keep your “Like” base active.  If you drop below this level, Facebook will make your future posts reach a lower audience and increasing the number of posts alone will not necessarily increase your reach.    At that point, you’ll need creative, interesting, newsworthy, and viral type posts to regain your audience reach.

3.) Active Links in your post will reach fewer people unless they are truly “viral” because Facebook automatically limits your post to less than roughly 10% of your Page’s Likes when you add anything other than text.  Active links occur when you add anything other than just text into your post and Facebook attempts to give a more visual link that is attached directly to your post (i.e.- photos, video links, other website links, shared items from other people and pages, Facebook event links, polls/questions, and milestones).   Unless these items are something that are truly viral and will spread easily, you should try to avoid creating these active links.
          a.)  Photos, Videos, Website & Event Links-  When you are creating the post and you add the link/item & Facebook attempts to add the thumbnail view link to your post, click the “X” button at the top right of the thumbnail preview link to remove it from the post.  Your post will reach more people (though this doesn’t guarantee more people will click on it)
b.) Sharing Items From Others Via Your Page-   Whenever you want to “share” something on your page that you’ve seen elsewhere on Facebook, the best way to reach your audience is NOT to use the real “share” button on the item you want to share.   The best way to reach a greater audience is to find the website link for the item (post/picture/video/ page/whatever) and copy that link into an all text post, making sure to remove the active link that is generated by Facebook when you enter the website address before  you “Post”.

4.)  Include social media links on your fliers/handbills and post them to as many free places as possible (Click HERE for the local list of places to post)!

To grow the number of people talking about your page (Likes, Shares, Comments):
1.)  See # 1 above  … quality recordings, both audio and video, will automatically help grow the number of people talking about your page

2.)  Create interesting and if possible, interactive, content and posts.  If you’re always talking about the same things, your audience will get tired of listening and will ignore your posts, so make sure to change it up.   MIME‘s can increase the number of people talking about your page, but may not increase people talking about your music – be careful how often you post them unless they are relevant to your musical style or your overall style.

3.)  Use the Poll/Question option on your page to ask your audience something they will want to answer and they’ll start talking about your page all over the place.

4.)  Pay attention to your Facebook statistics reports, and if you have shared or posted something on your page that has had a greater than average reach and some sort of viral quality, this is an item that should actually be “shared” (ignoring tip 3b above) on your page.

5.)  Post as your page on a regular basis–  (see increasing your reach above)

Local Videos Moved to Music Connection Blog

We have moved our local videos catalog from Facebook to right here on our blog!  Check it out by clicking on the “Local Videos” tab located at the top of our blog!  Once you’re there, you can navigate through the video playlist by clicking on the gray bar at the bottom of the video frame, which will expand the navigation controls and available videos!  You can also follow Music Connection on YouTube by clicking HERE!